Vibelle Manufacturing Corporation traces its humble beginnings to the post-war era when the late Don Vicente Ang Genato began manufacturing pomade and loose powder in a modest backyard operation. Not realizing then that his small business enterprise would be the start of a large corporation, the industrious man steered the business into full operations, gradually acquiring additional equipment and introducing rigid quality control in all production processes at its in-house laboratory. The business soon introduced other products to meet the increasing demand for quality cosmetics. By 1967, Vibelle was incorporated as a family-owned corporation.
The company's turning point came with the introduction and successful marketing of Caronia, a homegrown brand of nail polish. Since then, Vibelle has earned its name as the forerunner in the personal care market through its well-established and well-known brands. From this time and in the following 20 years, the Caronia nail care line enjoyed dominance in the market previously unprecedented for a local brand.
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