Filipino stories and inspirations in the likes of the 'Sumo Pandesal', 'Cheezymada', 'Sisig Bun', and 'Cheese Flosss'. Friends and fans in the Philippines have quickly taken to this modern way of retailing bread and constantly await BreadTalk's new creations. Filipino bread lovers got the surprise of their lives when BreadTalk was formally launched in the Philippines in 2004. The first BreadTalk store opened in May 2004 at Glorietta 4, Ayala Center. To further its market, today, BreadTalk Philippines is still expanding as they still aim to open more branches in the provinces and in key locations in Metro Manila.