Binalot is a food chain that merges the traditional and modern. The company takes pride in serving classic Filipino comfort food wrapped in banana leaves. It is presented in such a way that it's compact and suited for Filipinos on-the-go. Binalot successfully blends traditional Filipino food and packaging to today's fast-paced, contemporary lifestyle.
Established in 1996, Binalot started as a food delivery service by three young entrepreneurs. Two years later, the company ventured into the food court scene. In 2004, the brand expanded into franchising and dine-in stores. It has since become a household name especially for working class Filipinos, families, and students.
Today, Binalot continues to expand and extend its influence, bringing with it the Filipino culture in its sumptuous meals. The contemporary layout of its stores coupled with the traditional Filipino food it serves makes the brand one of the leading food chains promoting local cuisine with a cultural touch to it.
Binalot envisions itself to be the preferred quick service restaurant in the Philippines providing healthy Filipino food, preserving Filipino heritage, and promoting livelihood communities.
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